Truly a heritage station, WXBM went on the air April 28,1964, programming country music from the beginning and has never changed format. WXBM was one of the very first FM country radio stations in the United States. It's hard not to see the WXBM call letters if you're a resident of Escambia or Santa Rosa county. WXBM vehicles are rarely parked anywhere but festivals, community events and other area businesses. WXBM has maintained it's position as the market leader through continuous promotion and community involvement.

How Big is 102.7 WXBM?

If WXBM were a city...we would be the 2nd largest city compared with the Gulf Coast cities:

Mobile Population: 191,411
102.7 WXBM Audience: 145,200
Pensacola Population: 54,283
Ft. Walton Beach Population: 20,500

History repeats itself 19 years in a row!!!

WXBM has been the #1 Station in Pensacola every year since 1992 in most key demographics.

Consistency you can count on.

 When you advertise on WXBM, you can expect success! If you would like more information about advertising on WXBM, send an e-mail to Mike Carr at mcarr@wxbm.com, fax at (850) 994-7191 or call (850) 994-5357.